YWCA Hamilton

YWCA Hamilton is a non-profit organizations in Hamilton, Ontario providing programs and services inclusively to the all women, non-binary, gender fluid and trans individuals of all genders.

Banner image of YWCA Hamilton website designed by Dyer & Duman Design

The
Mission

Designing an inclusive website to provide easy and equal access to information

Building a future friendly (flexible) website for the YWCA Hamilton team to dynamically build and create their online content within AODA standards for accessibility


The
Challenge

Poor and Confusing End-User Experience

The visitors were having issues to find the necessary information including details of services and programs of YWCA Hamilton due to the complexity of site structure and redundant navigation links.

Difficult to Populate In-House Content

The marketing team at YWCA Hamilton were having difficulty to populate new content in the website due to lack of visual guideline to follow and heavy back-end structure of the site.

Samples of old visual language from YWCA Hamilton’s website

The Solution

Designing New Visual Standards According to AODA Requirements

We designed series of tools and styles and established the website visual standards. And then we created guidelines for the marketing team that be used to effectively communicate complex information for their future content creation.

YWCA Hamilton new visual standards according to AODA standards

Restructuring and Organizing the Navigation

We restructured the navigation links and reduce redundant navigation links by building a new hierarchy for high priority values and calls-to-action based on YWCA priorities.

YWCA Hamilton old home page showing primary and secondary navigation
YWCA Hamilton new home page showing primary navigation

Easy to Navigate on Mobile

The old navigation links were a vague list of headings which made the navigation very difficult for visitors due to displaying so much option on a small screen.

YWCA Hamilton site navigation on mobile – Before and After

An Interactive Calendar Tool for Displaying Schedules Efficiently

We implemented a dynamic calendar tool that can cycle through months, filter classes by subject, and link to each class information.

It is responsively designed for different widths (desktop/tablet/mobile), colours, fonts, link styles.

Interactive calendar tool for YWCA Hamilton’s program schedules on mobile – Before and After

Consistent User Experience Through Internal Pages

YWCA Hamilton employment and developmental services tablet view
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