Increasing the awareness and visibility of health and wellness programs at YWCA Hamilton
Creating and building a visual language and new design guidelines for the Health and Wellness Department at YWCA Hamilton, in order to increase the awareness and visibility of its programs and also to make the YWCA team able to reproduce future marketing materials of the department.
Establishing New Visual Standards
We established a series of design guideline for the marketing team to follow for their future marketing content creation.
Designing Marketing Templates for Advertising
We designed the marketing templates as an example of visual guideline including poster, promo card and social media images.