YWCA Hamilton Health & Wellness Department

YWCA Health and Wellness Department Visuals
A poster design by Dyer & Duman Design for advertisement of health and wellness programs at YWCA Hamilton

The
Mission

Increasing the awareness and visibility of health and wellness programs at YWCA Hamilton

Creating and building a visual language and new design guidelines for the Health and Wellness Department at YWCA Hamilton, in order to increase the awareness and visibility of its programs and also to make the YWCA team able to reproduce future marketing materials of the department.


The
Solution

Establishing New Visual Standards

We established a series of design guideline for the marketing team to follow for their future marketing content creation.

Designing Marketing Templates for Advertising

We designed the marketing templates as an example of visual guideline including poster, promo card and social media images.

Samples of old visual language from Health and Wellness Department at YWCA Hamilton

New Poster Design Structure for Health and Wellness Programs at YWCA Hamilton

New poster design structure for health and wellness programs at YWCA Hamilton
Before and after poster design for health and wellness programs at YWCA Hamilton
Social media post image design for health and wellness programs at YWCA Hamilton
Large format poster design for health and wellness programs at YWCA Hamilton

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