{"id":2325,"date":"2022-10-22T16:14:10","date_gmt":"2022-10-22T16:14:10","guid":{"rendered":"https:\/\/dyerduman.design\/?p=2325"},"modified":"2024-02-23T16:33:26","modified_gmt":"2024-02-23T16:33:26","slug":"citizen-kid","status":"publish","type":"post","link":"https:\/\/dyerduman.design\/citizen-kid\/","title":{"rendered":"Citizen Kid"},"content":{"rendered":"\n
\n
\n
\"Citizen<\/figure>\n\n\n\n

Our mission is to expand the visual language of @citizenkidtoys<\/a> in order to support the fun and joyful personality of the brand and apply the new visual assets to its marketing materials and e-commerce website.<\/p><\/blockquote><\/figure>\n<\/div>\n\n\n\n

\n
\"Citizen<\/figure>\n<\/div>\n<\/div>\n\n\n\n
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The
Story<\/h2>\n<\/div>\n\n\n\n
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Citizen Kid is an independent, family-owned, neighbourhood toy store offering a unique shopping alternative to those looking for natural toys of quality, integrity, & lasting value.<\/h3>\n<\/div>\n<\/div>\n\n\n\n
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Our
Work<\/h2>\n<\/div>\n\n\n\n
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New Visual Language<\/h3>\n\n\n\n

We expanded the visual language by designing new graphic assets with an updated colour palette. The aim is to make the brand a statement local shop in Hamilton to be known by its playful and fun characteristics.<\/p>\n\n\n\n

<\/p>\n<\/div>\n\n\n\n

\n

A New E-commerce Website <\/h3>\n\n\n\n

We designed and developed a new e-commerce website in Shopify by using the new visual assets. The new website represents the brand’s personality while helping the Citizen Kid team to manage their product stock efficiently. <\/p>\n<\/div>\n<\/div>\n\n\n\n

<\/div>\n\n\n\n

Taking inspiration from the coloured wooden blocks, we envisioned a fun and playful logo approach \u2013 targeting kids and also adults who still love to play like a kid.<\/h3>\n\n\n\n
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\"\"<\/figure><\/div><\/div>\n\n\n\n
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\"\"<\/figure><\/div><\/div>\n<\/div>\n\n\n\n
<\/div>\n\n\n\n
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We introduced a brand mascot influenced by the geometric shapes from the logo. <\/h3>\n\n\n\n

A personalized mascot that goes well with the brand voice allows easy identification of Citizen Kid in the community.<\/h3>\n<\/div>\n\n\n\n
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\"\"<\/figure><\/div><\/div>\n<\/div>\n\n\n\n
<\/div>\n\n\n\n
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The pattern of Citizen Kid was inspired by the shapes from the logo \u2013 giving the feeling of scattered toy blocks on the floor.<\/h3>\n<\/div>\n\n\n\n
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\"\"<\/figure>\n\n\n\n

<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Gift card and business card<\/h3>\n<\/div>\n\n\n\n
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\"\"<\/figure>\n<\/div>\n\n\n\n
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\"\"<\/figure>\n<\/div>\n<\/div>\n\n\n\n

Store Signages<\/h3>\n\n\n\n
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\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n<\/figure>\n\n\n\n

Stickers and Decals<\/h3>\n\n\n\n
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\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n<\/figure>\n\n\n\n

Print design and animated graphics for social media announcements<\/h3>\n\n\n\n
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\"\"<\/figure><\/div><\/div>\n\n\n\n
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\"\"<\/figure><\/div><\/div>\n<\/div>\n\n\n\n

E-commerce website designed and developed in Shopify. \u2013 Visit the shop at www.citizenkid.ca<\/a><\/h3>\n\n\n\n
\"\"<\/figure>\n","protected":false},"excerpt":{"rendered":"

Citizen Kid is a neighbourhood toy store in Hamilton, Ontario.<\/p>\n","protected":false},"author":1,"featured_media":2489,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[7],"tags":[14,11,10],"yoast_head":"\nCitizen Kid - Dyer and Duman<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dyerduman.design\/citizen-kid\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Citizen Kid - Dyer and Duman\" \/>\n<meta property=\"og:description\" content=\"Citizen Kid is a neighbourhood toy store in Hamilton, Ontario.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dyerduman.design\/citizen-kid\/\" \/>\n<meta property=\"og:site_name\" content=\"Dyer and Duman\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/dyerduman\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-22T16:14:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-23T16:33:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dyerduman.design\/wp-content\/uploads\/2023\/12\/Citizen-Kid-cover-photo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2487\" \/>\n\t<meta property=\"og:image:height\" content=\"1449\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Dyer Duman Design\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@dyerduman\" \/>\n<meta name=\"twitter:site\" content=\"@dyerduman\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dyer Duman Design\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/dyerduman.design\/citizen-kid\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/dyerduman.design\/citizen-kid\/\"},\"author\":{\"name\":\"Dyer Duman Design\",\"@id\":\"https:\/\/dyerduman.design\/#\/schema\/person\/7cd29f73e1af15972f6495eb32100780\"},\"headline\":\"Citizen Kid\",\"datePublished\":\"2022-10-22T16:14:10+00:00\",\"dateModified\":\"2024-02-23T16:33:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/dyerduman.design\/citizen-kid\/\"},\"wordCount\":262,\"publisher\":{\"@id\":\"https:\/\/dyerduman.design\/#organization\"},\"image\":{\"@id\":\"https:\/\/dyerduman.design\/citizen-kid\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/dyerduman.design\/wp-content\/uploads\/2023\/12\/Citizen-Kid-cover-photo.jpg\",\"keywords\":[\"Branding\",\"Visual Language\",\"Web Design\"],\"articleSection\":[\"Our Portfolio\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/dyerduman.design\/citizen-kid\/\",\"url\":\"https:\/\/dyerduman.design\/citizen-kid\/\",\"name\":\"Citizen Kid - 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