We have one planet to transform and restore.
Our brand development for @BayArea_Climate begins with a little perspective – a reminder of the pale blue dot we live on.
The
Mission
Designing BACCC’s first brand identity, one that conveys the story of their mission: we only have a limited amount of time to restore the planet’s ecosystems and reach carbon zero by 2050.
The
Solution
Designing A New Visual Language
We designed a beautiful solution for the BACCC word mark and logo and expanded that symbol set into a visual language of colours and image collages for use in their digital marketing and future merchandise.
Designing A New Website
We designed and developed a new website to delight and inspire the community towards climate action change and increase audience awareness and participation in BACCC’s speaking engagements and ongoing work.
New word mark demonstrates the continual passage of time, evokes the “pale blue dot” view of our planet, and iconizes the memorable 3 C’s in the organisation’s acronym.
The word mark can be presented in two colour variations with a transitional hero image. The hero image supports the 3 iconic C’s in demonstrating transformation.
Plastic reduction merchandise
An accessibility compliant website and branded social media graphics for BACCC – Visit them at www.baccc.com
Applying the branding to social media digital assets
